Back2Bikes Rebrand

This project challenged us to build a new identity for a not-for-profit organisation. Back2Bikes is a Melbourne based not-for-profit that provides affordable bike repair and transport options to the local community.

A volunteer-run initiative, Back2Bikes works alongside other social welfare organisations to provide free bikes to those in need, including refugees, the long-term unemployed and the disabled community.

The new identity is bold and assured, and brings together cohesive written and visual languages to create consistent communications. Information is presented in a fun and engaging way which reflects the spirit of the organisation.